Comparison shopping & coupons API

Rakuten PopShops product API is used by some of the leading publishers and offers a rich and full-featured product shopping, comparison shopping, and coupon experience

  • Unparalleled data quality, powerful search, comparison shopping, coupons
  • 'Best Choice' relevance designed to increase your earnings
  • Keep 100% of your commissions using your own affiliate IDs

Contact us if you have custom requirements, or if you would like to discuss a partnership opportunity.

API documentation

Rakuten PopShops API documentation (available with Data Pack plan)


Price comparison & coupons

Rakuten PopShops Data pack plan

Rakuten PopShops v3 API demo price comparison & coupons

Features Corporate solutions subscribers receive additional exclusive benefits.

Unparalleled data quality with round the clock updates

Rakuten PopShops's proprietary knowledge engine consolidates, parses, cleans, validates, transforms, normalizes, and contextualizes over 100 million product offers 24/7 from over 4,000 retailers making over 1.5 billion data point improvements each day

High availability

Our horizontally scalable architecture enables us to offer high availability, unparalleled uptime, performance and reliability

Your brand, look, experience

XML and JSON* response will enable implementing your own experience. Suppress* non-commissionable items, categories, mature content, and weapons Data Pack plan, *With corporate solutions subscription

Comparison shopping

Our RESTful API enables comparison shopping on over 100 million product offers from thousands of retailers

Best Choice relevance

Our 'Best Choice' algorithms improve visitor conversion with most relevant search results taking hundreds of variables into consideration

Custom affiliate tracking

You can dynamically create and track sub-ids as allowed by each of the networks

Normalized taxonomy

We've normalized products across advertisers into a clean hierarchical taxonomy with over 1600 categories. Available with corporate solutions subscription

UPC, ISBN, MPN, EAN, brands, authors

Rakuten PopShops's product knowledge engine has normalized unique identifiers across retailers and brands. Available with corporate solutions subscription

Integrated deals/ coupons

Deal API and Product API come integrated for you to offer a seamless product and coupon experience Data Pack plan Learn more about coupons

Product details

Includes name, description, images, price, condition*, estimated tax*, shipping*, and more Data Pack plan * With corporate solutions subscription

High volume support

Receive high traffic? Contact us regarding volume pricing for Data Pack plan or learn more about our corporate solutions subscriptions below

Go international

Product data coverage includes the US, UK, and Canada. We are adding more retailers everyday. Data Pack plan

Exclusive benefits for Rakuten PopShops Corporate Solutions subscribers

Rakuten PopShops can work with your company to tailor a solution that will handle the complexities of coupon and product data feeds, shopping comparison search, managing IT, operations, and quality assurance, freeing your company to focus resources on its core missions. Corporate customers receive exclusive benefits such as:

  • Dedicated account manager and Tier-1 support
  • High server call volume licenses
  • Committed performance and uptime SLA
  • Access to exclusive private advertisers
  • Priority integration of missing advertisers
  • Combine your private coupons with our system
  • Deals and coupons download (CSV) option
  • Contact us

Custom solutions

Do you have custom requirements? Rakuten PopShops is the engine behind tens of thousands of shopping implementations and is used by more banks, airlines, and affiliate malls than any other shopping engine. Rakuten PopShops offers scalable, reliable, and 24/7 availability.

Contact us